Tag Archives: SEO

Reveal Your Site With SEO

Today, a lot of people are interested in what search engine optimisation is and how it can benefit your web pages. Yet, a lot of people are hesitant towards using search engine optimisation for themselves. Professional teams such as this SEO derby based company SB Web Consulting Ltd have helped us come up with this post with some useful SEO tips.  If you want to learn more about how you can use search engine optimization, then this article serves as a good place for you to get started.

Where to start

A good way to improve search engine optimization is to work on it as part of your daily routine, in the same way you would check your emails. This because seo techniques are not static, as search engines evolve continually and rapidly, and what worked yesterday might not work today.

 

On your website, headings are going to play a vital role in organizing information. So you need to use only a single H1 tag when you are putting your page together. You can use various subheading tags, like H2-H6, but keep things neat and clean by only using one main H1 tag.

 

Place links in key places to guarantee they get noticed. They do not need flashing lights around them or obnoxious bold lettering, but it is important to make sure links get noticed. Put them in places that people typically look on a website. This is often near the comments, along the sidebar, or underneath headlines.

 

To quickly optimize a blog for search engines, add an SEO plug-in. There are a variety of these sorts of plug-ins available for sites, like WordPress and Blogger. These plug-ins will automatically complete standard search engine optimization tasks for you, allowing you to focus on more in-depth ways of boosting your search engine traffic.

 

With the information you just learned, you’re going to want to get into search engine optimisation as soon as you can. The sooner you start using search engine optimisation for your web pages, the sooner you’re going to see results. Remember to also keep on the lookout for more information whenever you can, so you can always be up-to-date companies such as S B Web Consulting,  THE OLD VICARAGE, MARKET STREET, CASTLE DONINGTON, DERBYSHIRE, DE74 2JB could help to improve your ranking and online business presence. Call them on 01332 856384

SEO Derby – Internet Marketing: We Have The Keys To Success

Internet marketing is a very broad term that refers to not only marketing on the internet but also email and wireless media marketing. It combines both technical and creative aspects of marketing in the digital era. It can be extremely effective as well as an inexpensive technique to market a business in the 21st century. Read through this article from SEO in Derby to learn about many of the methods for marketing on the internet.

Hire someone or find volunteers to test your site before you launch it publicly in order to cut back on massive errors. Everyone from video game designers to car manufacturers always has test runs of their products. A big game release will be in beta tested for years before it is finally released to the public. You should take at least a few days and have people test your site for function and ask for feedback.

To be successful with internet marketing, you need to publish top quality content that people want to read. Many marketers make the mistake of churning out poor quality articles just to satisfy the search engines. However, don’t forget that the foundation of your business is based on people, not search engines. Publishing high quality content will help you to gain loyal readers which, in turn, can increase your bottom line.

Make sure that your website contains worthwhile content. You might be able to attract people to your website, but do you have anything to keep them there? Quality content is important. Make sure your website has something useful to say, and make sure that said content is concise and well written.

Have a clear marketing plan in mind before you start promoting your online business. While it would be nice to employ every marketing strategy in the book, it’s often not practical because of time or financial limitations. Decide which techniques are going to be the most beneficial to you in the least amount of time. From SEO to blogging to podcasting, the alternatives are staggering. Choose wisely, and increase your chances of running a successful business.

To achieve effective and inexpensive marketing the digital age, you must employee internet marketing techniques including but not limited to multimedia email, social networking advertising placement, search engine optimisation, and mobile marketing. Internet marketing is currently one of the most effective marketing and sales techniques and is no longer just the “wave of the future”.
You can find the experts on SEO at S B Web Consulting,  THE OLD VICARAGE, MARKET STREET, CASTLE DONINGTON, DERBYSHIRE, DE74 2JB or visit http://www.sbwebconsulting.co.uk or call 01332 856384

SEO Derby – Internet Marketing Secrets For Finding Great Success

Welcome to the world of internet marketing! As you can see, it is a very big world, complete with all kinds of strategies, tools, and more. The fact that internet marketing is so diverse in application, can make it seem a bit impossible to find what will work for you. The tips below from SEO Derby can help give you some suggestions.

Use social media as a way to publicise your site. Research different people in your industry and send them public messages, or better yet, try this: do a search for your keyword and answer any questions people have about it. They will likely follow you, and you will get a reputation for being an authority in your field.

Create a blog for your site and link back and participate with other related blogs. Search engines are constantly crawling blogs and the results of jumping onto the blogosphere can be of great use to your search results and click backs. When you work with other related blogs, you will also pull in clicks from the readers of the other blogs.

If you keep your website up to date with timeless content, then your visitors will most likely stay on your page. When your visitors come to your website they do not want to be confronted with out of date information. Keep your site relevant so that your visitors will invest in your products and spend more time on your site.

Once you put a marketing plan into effect, the work isn’t over. Now you have to monitor its effectiveness and make any necessary changes. Determine which keywords used by prospective buyers brought the most traffic to your site. Find out how efficiently your SEO techniques are working. Keep track of how long visitors linger on your website. Tweaking your marketing plan on a regular basis is one of the keys to success.

Remember when internet marketing that SEO is not only for your home page. Your entire site, including landing pages and product pages, needs to be formatted correctly for the search engines. You want people to be able to find multiple instances of your site online, not simply your main index page.

Your website pages need to contain different keywords for SEO purposes, but they also need a complete physical address and not a generic or abbreviated address. This is not only for proper function but also so people can easily navigate your website once they’re visiting. You can also use a different keyword in each address if you’re savvy enough.

In the world of internet marketing, there are many techniques that you have at your disposal to better promote your business. The world of internet marketing has a little something for everyone, but what works for one person may not for another. Hopefully, these tips have given you a starting point for your own marketing strategy.

For more advice, visit the SEO Derby experts based at S B Web Consulting,  THE OLD VICARAGE, MARKET STREET, CASTLE DONINGTON, DERBYSHIRE, DE74 2JB Visit www.sbwebconsulting.co.uk or call 01332 856384

SEO Derby – Tricks To Improve Your Search Rankings

You have set up a fine website for your business. You are ready for customers. But the traffic is sparse. How do you bring customers to your site? The answer lies in SEO Derby, or Search Engine Optimisation. The following tips can help you begin drawing the attention of search engines and hence, the customers that you need for your business.

For SEO purposes, it’s a wise move to use several shorter articles on your site versus a very long article. A long page will not get you additional attention from a search engine. Visitors are also not likely to read an article in its entirety if it is overly long.

To improve your search engine optimisation, switch your writing style from AP style to SEO style. In this way, you should utilise keywords often while not making your writing choppy or nonsensical. Since search engines evaluate the density of keywords, your site’s search engine rankings should improve dramatically.

Do this by forming a robots. txt file and placing it in your computer’s root directory. That stops search engines from crawling certain files.

Make it easy for visitors to understand and use the website. Do not bog them down with Internet marketing lingo. Instead, create a simple website that highlights what you are trying to market. Links should be easily accessible and important information should be prominently located. Guide them through the process of exploring your website.

Make sure your keyword density isn’t too high or too low. A lot of people make the mistake of thinking that the more times their keyword is mentioned, the higher in the rankings they will go. Doing this actually causes the engines to tag your site as spam and keep it low. Try to aim for using your keyword in no more than 7% of the content on your page.

To improve your webpage, ask several people to analyse the quality of your site and the things that need to be improved upon your launch. Even though you may like the feel and look of your site, you are trying to appeal to potential clients. Therefore, it is imperative to poll a wide range of personalities.

When setting up the Title tag on the pages of your site you should leave off your company name unless it is a well-known name. Many people will not search for the name of your company directly and it could limit the number of hits that your site receives.

The relationship of your website to search engines is one of utmost importance. We trust that these tips will help to guide you towards making the search engines work for you. Search engines may be a bit mysterious, but they are essential to any web-based business. Learn search engine optimisation and let these “spiders” be your friend and they will help your business to succeed.

For more advice, visit the SEO Derby experts based at S B Web Consulting,  THE OLD VICARAGE, MARKET STREET, CASTLE DONINGTON, DERBYSHIRE, DE74 2JB Visit www.sbwebconsulting.co.uk or call 01332 856384

Do you really want a new website?

The average cost of a new (decent) website is about £1200 plus VAT. An ecommerce website is much more. Here’s the real question… how much extra business will your new, or for that matter existing, website get you?

Oh you don’t know!

How about leads… How many enquiries will your new or existing website get you?

Oh you don’t know that either!

Why do you have or want a website?

If you believe you should have a website as everyone else has one and that is your main motivation for having a website then I would suggest that’s the wrong reason.

Now I know some organisations have a website for sharing data, information and knowledge and that’s fine. But, if you are selling a service or product then the biggest single reason for having a website should be to generate more business, period.

I have met numerous business people who have spent large sums of money on their websites and yet they are nowhere in the search engine rankings. If you are on page two or worse for your main keyphrase then you are sharing in a tiny percentage of the available traffic.

Getting your webpages from page two to page one in the search engine rankings can give you a ten fold increase in traffic. Yes, 10 times what you are getting now. Nearly 90% of all the web traffic goes to the websites that are on the first page of Google.

Search Engine Optimisation

There are two basic strands to achieve better rankings: On site optimisation and off site optimisation. Onsite optimisation has 20% – 30% effect on the websites position in the rankings. The remaining 70% – 80% is dependent on offsite optimisation.

Usually the onsite optimisation will result in a slight improvement in the rankings for some key phrases. You might see even better improvements if you are in a niche market with little serious competition. However, for significant and lasting improvement you must use offsite techniques.

Offsite Optimisation

This is an ongoing process that needs to be done often to realise the benefits of top rankings. The ‘secret’ algorithm that Google uses changes several times each year, sometimes, as with the latest 2010 change (Code named ‘Caffeine’), it can be a dramatic one, causing many websites to drop out of the rankings completely. Care must therefore be taken, as using ‘spammy’ techniques can result in your website from being dropped from Google’s results pages – this has and does happen regularly.

Three Essential Elements

There are now three essential elements to getting high rankings. Previously the first two were sufficient. Nowadays any website not utilising the following three elements will slowly and surely start to slip from the rankings:

Content – the phrase “content is king” has never been truer than now. Google loves lots of unique and regularly added to content. You need to continuously add new (unique) content and pages to your website. If you have good content then the next element will come.

Backlinks – Links from relevant and quality sources are the lifeblood of the web. Otherwise websites would exist in a cul-de-sac. Care must be taken when linking to or from certain sites. If Google deems sites linking to yours as being from a ‘bad neighbourhood’ your ranking will suffer. Years ago it was enough to grab as many links as you could regardless of where they came from. Now quality will always outscore quantity.

Traffic – This might seem contradictory, i.e. you need traffic to get good rankings and you need good rankings to get traffic. As a result of website owners trying to fix the above two methods Google now looks at the amount and quality of traffic coming to your site from a variety of external sources, in particular social media and social bookmarking sites.

This new third element is of increasing importance if you want to maintain high search engine rankings. Each link, bookmark, and social comment that Google finds for your site is deemed a vote of confidence in your website and Google rewards you accordingly.

Social Buzz

By effectively utilising social media you can create social buzz around your website which rapidly increases search engine rankings and traffic to your web pages.

Rinse and Repeat for Success

It is a pointless exercise doing the above once or twice and then forgetting it – in fact this can do more harm than good as Google may see it as a ‘spam’ technique. It has to be done regularly to get the results.

The results are of course higher rankings which will give you more leads, more enquiries and more sales and that is why you want a website.

There is of course another way – Rent a website!

Get yourself a good website rental company that will take care of all this for you.